Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
OpenAI shows us how Apple Intelligence works with ChatGPT, which then promptly crashes
OpenAI links Apple Intelligence and ChatGPT.
That's my weekend sorted – Resident Evil 2 arrives early on iPhone, iPad and Mac with a huge discount
Capcom has launched Resident Evil 2 on Apple devices, weeks ahead of its planned New Year’s Eve launch date.
Apple Mac mini vs Intel NUC: a bitter defeat for Intel as Apple delivers a new, smaller, better Mac
Apple's newest, tiniest Mac goes head to head with Intel's rival NUC range – and the aftermath isn't pretty. Sorry, Intel!
iOS 18: new features, compatible devices, and everything you need to know
Updated iOS 18 is now available to download. Here’s everything you need to know about Apple's latest iPhone update.
Apple names the 17 apps you should download now – here are the 2024 App Store Awards winners
Apple has just named the winners of its App Store Award 2024 winners – here are all of the highlights.
The next Apple Watch Ultra might get a lifesaving iPhone feature for the first time, and I couldn’t be more excited
Imagine satellite calling or messaging from your wrist
Best way to backup photos of 2024
Updated We list the best ways to backup photos, to make it simple and easy to keep your images safe and secure.
